Rush became an almost overnight sensation with the national media clamoring to feature him on their day and late night shows, in magazines and newspapers, and on sitcoms, including 60 Minutes, 20/20 with Barbara Walters, and The Late Show with David Letterman. During the 1980s and early 1990s, while living in New York City, he launched a successful television series and traveled the country speaking to Americans on the Rush to Excellence Tour. His conservative political commentary books became record-breaking #1 New York Times bestsellers.
Rush’s humor, wit, satire, and political precision appealed to Americans who shared his belief in the exceptional nature of America’s founding principles. A reserved man by nature, he had a talent for self-effacing bravado. Rush captivated listeners with his combination of serious discussion on political, cultural and social issues with satirical and biting humor, which parodied previously “untouchable” personalities and topics. He never wavered in his care for his audience as individuals and loved each as a member of his extended family. True to his Midwest roots, he treated callers with great respect and never let personal matters diminish the work he “was born to do.”
The Rush Limbaugh Show remained the #1 Radio Talk Show in America for over 32 years, with over 30 million weekly listeners. Recognition of his success led to his induction into the Radio Hall of Fame, Hall of Famous Missourians, National Broadcasters Hall of Fame and to his receiving five Marconi awards.